Social Media Optimization (SMO) services refer to the process of optimizing a website and its content for sharing across social media platforms. The goal of SMO is to increase the visibility and reach of a website or online content, and ultimately drive more traffic to the website.
Local SEO refers to the process of optimizing a website and its online presence for a specific geographical location. The goal of local SEO is to increase the visibility and ranking of a website in search engine results for local searches, such as "pizza delivery near me" or "best hair salon in US" This helps local businesses to reach their target audience and increase their visibility in their local area.
Pay-per-click (PPC) services refer to a form of digital advertising where advertisers pay a fee each time one of their ads is clicked. PPC is a way of buying visits to a website, instead of trying to “earn” those visits organically. The most popular form of PPC advertising is through search engines like Google and Bing, where businesses bid on keywords that users might search for in order to display their ads in search results.